Pete Bowman puts safety first, always wearing a PFD on the water.

National Lifejacket Day – Is It Time for Change?

For us at Fish’n Canada, our hearts sink in our chests whenever we read about a death on the water (like the CBC story we shared just earlier today about young Joshua Steinburg—just eleven-years-old when he tragically lost his life). As parents and grandparents, it’s difficult to imagine the pain of such a loss. Especially when it happens in the great outdoors. This is where we go to escape our worries, our grief, our humdrum office lives. For us, the outdoors is like a place of worship; it isn’t the place where unthinkable tragedy occurs. And it’s especially heartbreaking when the tragedy is preventable.

The unfortunate reality is that our place of worship—these great outdoors—can be a dangerous place if we don’t take the appropriate precautions. Even for us peaceful anglers, danger can be looming around the corner, ready to strike like a hungry muskie.

Sound dramatic? Maybe a little. But you might be surprised by the statistics. According to the Canadian Red Cross, approximately 525 Canadians are killed in water-related accidents each year. And that isn’t even the most surprising statistic.

In a 2009 article published by the Globe and Mail, writer Andre Picard observed that “more fishers drown than swimmers. And more fishers die than power boaters, canoeists, scuba divers, sailors and kayakers combined.”


Practitioners of our beloved sport should be alarmed by this kind of report. How can this be true? This type of claim seems preposterous, doesn’t it? If anybody respects both the beauty and perils of Mother Nature, it’s us anglers, right?

A study conducted by the Red Cross did, in fact, conclude that fishing accounted for 15% of all water-related fatalities in Canada for the ten years from 1991 to 2000. That’s right: Fishermen—statistically speaking—are at the highest risk for death on the water.

What could account for this overwhelming risk?

A closer look at the statistics reveals that alcohol consumption might certainly be a factor. It’s difficult to begrudge a fellow angler the luxury of a cold brew on a hot day of fishing, but the presence of alcohol plays a serious role in these findings. Alcohol consumption, unsurprisingly, can lead to carelessness. And carelessness is no friend to the safety-conscious angler. Personally, we’d recommend reserving the brewskies for once you’re off the water, sharing that story about “the one that got away.”

But the most shocking statistic concerns the presence of personal flotation devices. Or lack thereof. In all these reported fatalities, PFDs (or lifejackets) were present in only 10% of cases. In fact, PFDs were largely absent from a lot of the boats involved in fatal accidents.

Is it possible that we anglers are just more stubborn or negligent when it comes to water safety and personal flotation devices?


“Let me say right now, I’m no saint when it comes to—or I guess I should say when it came to—safety issues on a boat,” admits Fish’n Canada co-host Pete Bowman. “Back in the day I, too, never wore my life jacket. Believe it or not, my dad wore his more than me because he can’t swim a stroke. Me? Well, because I can swim, I guess I figured I was exempt from wearing a life jacket. Right?”

But something changed. In the mid-2000s Stearns joined the roster of sponsors for the Fish’n Canada Show. As part of their sponsorship, the Fish’n Canada hosts (and accompanying guests and guides) would be required to don the company’s branded inflatable PFDs. What began as a business endeavour, however, quickly became an eye-opening experience and an ongoing lesson on the importance of water safety and proper precautions.

The first major discovery brought about by this new partnership was that PFD designs had improved significantly. These potentially life-saving devices were not just the bulky, uncomfortable, garishly coloured vests of days gone by. The supplied inflatable PFDs (available with manual inflation models, or automatic inflation triggered by submersion) were light, comfy, and imposed no noticeable restriction on the wearer’s range of motion. And dare we say, they looked pretty spiffy.


Fast forward a few years, and the Fish’n Canada hosts now insist on wearing their PFDs both on- and off-camera. Today, nobody boards FNC1 (the third star of the Fish’n Canada Show, their cherished Princecraft) without a PFD.

“We imposed a mandatory life jacket law on the Fish’n Canada Show about ten years ago,” adds host Angelo Viola, reiterating that “no one is allowed to set foot on FNC1 until they comply. I have personally been encouraging all of my colleagues in the TV fishing show biz to do the same. Unfortunately, not all of them see things our way when it comes to this issue. But we continue to fight the good fight.”

“Nowadays, if you see me on the water, but don’t see me with my PFD on, it’s only due to this old mind experiencing a brain-fart,” says Pete. “Because in my normal mind frame, I always put one on and insist that my fishing partners do the same. These modern-day miracles are light, comfortable, and small compared to the traditional vest-style or key-hole life jackets. In my mind, there’s no excuse anymore.”

Angelo adds: “One of my co-hosts on ODJ Radio—retired OPP Staff Sergeant Brad Schlorff—and I have been advocating for mandatory life jacket legislation for everyone that ventures out on the water. We all need to take a zero-tolerance approach to water safety.”

Wearing a PFD at all times on the water may be the law of FNC1, but it isn’t yet the law of the land. Although federal law does require a life jacket to be available for everybody on board a watercraft, there’s nothing that specifies they must be worn. Even vulnerable children are not legally required to wear one.


Today is National Lifejacket Day. And so it seems like the perfect day to ask the question: Is it time for the laws to change? For people like Cara McNulty, the bereaved mother of Joshua Steinburg, the change is long overdue. And so she is forging a campaign to get our laws changed and ensure greater safety precautions are in place for Canadian youth.

If you support this cause—as we do—please take a moment to sign the petition to make life jackets mandatory in Canada for kids.

Do you wear your life jacket or PFD when you’re out on the water? What are your thoughts on Canada’s life jacket laws? Let us know in the comments below.

Please note: Unlike traditional inherently-buoyant life jackets, even under current law, inflatable PFDs (like the undeniably stylish ones that keep Ang and Pete safe on the water) must be worn at all times to be legal. They cannot just be stored on the boat. Also, they can only be used by individuals sixteen or older. For more information on Personal Flotation Devices and the associated rules and regulations, check out the Transport Canada website.

6 Replies to “National Lifejacket Day – Is It Time for Change?”

  1. Rationally speaking, the wife and I put on our life jackets before we even set foot on any boat dock. Our own common sense and logic tells us, we do not need federal legislation to spell out the dangers of ignorance.

    I’ll reiterate what I stated in another post.

    People constantly complain, left, right and centre concerning the over abundance of Federal laws, regulations and rules controlling just about everything in our lives. On the other hand, it seems citizens can’t get their fill and want more legislation shoved down their throats to ease their frustration when disaster strikes.

    It’s the same with seat belts and drunk driving. There is always someone, somewhere rolling the dice, believing nothing will come of their little brain cramp until a loved one is seriously injured or killed. Now Joshua’s father will forever live with the asinine consequences of his actions.

    Can people not use simple logic rather than asking to be treated like infants? The government should not be your babysitter. Only a fool would not wear a life jacket when out on the water in any type of watercraft.

    Whining and crying may soothe your soul but, GOD GAVE YOU A BRAIN, SO USE IT….!!

  2. I liked Calvin’s comments ,they are very true . Yes everybody should wear a life jacket , not just kids. I sometimes forget to put mine on , but the Joshua story will make me think .

  3. One more quick inference. As the title of the article stipulates, “National Lifejacket Day – Is It Time for Change?

    No doubt! Change your thoughts! Change your Ideas! Change you bad habits! Change your illogical behavior! Every day should be National Life Jacket Day! The government can not legislate for stupidity or morally inept individuals, since so many people already ignore the laws that are on the books.

    We all know how seat belts save lives. Life Jackets also save lives. A “life” saving tool is worthless unless it is put to it’s intended use.

    As I have always stated, ” A man’s intelligence is not measured by the amount of knowledge he has acquired. It is measure by how wisely he has applied that knowledge.

    So Lads and Lasses a word to the wise. Put the “Life” back in Life Jackets. Wear them, the next life they save might just be your own!

  4. Yes I wear my PFD while on the water. I insist that my fishing partner is wearing a PFD. Also no alcohol of any kind is on the boat. Have your drinks on land. I just came back from a fishing trip on the Trent River and the river was angry and nasty. There was the potential of death everywhere with the high water. There would be very little chance of survival if one fell into the water without a PFD. Yet, I talked to guys who didn’t see the danger of the high water and very strong currents and eddies. We must respect the dangers of the water we fish and enjoy.

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